Dr Marketing Tips Podcast (2023)

Referral Marketing in the Digital Age

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In this episode, Jennifer and Corey discuss the new referral patterns emerging in the healthcare industry. They highlight the rise of digital healthcare services that require local referrals, and how this creates a new potential referral segment for medical practices.

The hosts give examples of companies in different healthcare areas that have established referral networks, such as Hinge Health and The OrthoForum. They also discuss the challenges of tracking referral data and how this affects traditional brick-and-mortar marketing efforts.

Tune in to discover:

• Traditional referral marketing techniques and their limitations
• The rise of digital healthcare services and the need for local referrals
• Examples of companies with established referral networks and how those networks are adapting today
• The challenges of tracking referral data and how this affects traditional marketing efforts
• Future outlook for referral marketing in the digital age

ADA Compliance – Online Accessibility and What It Means for Your Practice

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For medical professionals, improving website accessibility can mean finding ways to attract and retain patients online, increasing access to your services. However, streamlining your website for patient engagement is not the same as meeting accessibility standards set by the Americans with Disabilities Act (ADA). In fact, in some cases, your online marketing may conflict with current laws put forth by the ADA.

While certain ADA standards may seem straightforward, many practices fail to meet their requirements, exposing them to lawsuits and fines, which can exceed $100,000. Since ADA laws are constantly evolving, staying up-to-date with these changes can be a challenge.

However, updating your website doesn’t have to be complicated. Understanding how to comply with ADA laws can help practices maintain compliance, increasing accessibility while avoiding costly lawsuits.

In this episode of the DrMarketingTips Show, Jennifer and Corey explain how practices can stay up-to-date on ADA regulations and why these laws may have downstream effects on your practice.

Artificial Intelligence 101: How to Streamline Your Content Strategies with AI

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There is no question that artificial intelligence is a powerful marketing tool. From targeted advertising to online chatbots, we’ve seen the emergence of AI systems that have rapidly changed the face of medical marketing, offering highly effective strategies for attracting and engaging new patients.

With the recent release of ChatGPT, medical professionals have the opportunity to add yet another tool to their AI marketing arsenal. Drawing information from across the internet, language-based AIs offer practices a seemingly inexhaustible source of written content that can improve your online performance.

However, these programs have their limitations—incorporating AI into your marketing strategy requires the right knowledge and approach to create effective content for your practice. Doing so may save you time and money while simplifying your marketing plan.

In this episode of the DrMarketingTips Show, hosts Jennifer and Corey discuss what the recent advances in AI technology mean for medical practices while sharing innovative ways to use artificial intelligence to produce impactful written content.

Tune in to discover:

• How AI has shaped medical marketing today
• Strategies for producing written content with AI
• How to optimize your marketing plan with AI
• Pros and cons of using AI for online marketing

Marketing Your New Location Checklist

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As your practice grows, your marketing needs will change. Whether you’re opening a first location or a fifth office, the success of your business will depend on your ability to engage your community, both in person and online.

From partnering with local businesses to geofencing ads online, practices have a wide array of useful tools available to promote their business to the people in their local community. Harnessing these resources means focusing your marketing efforts on areas that can make an impact.

In this episode of the DrMarketingTips Show, hosts Jennifer and Corey discuss tools and strategies practices can use to promote their new locations while exploring ways to build your online presence.

Tune in to discover:

• What to consider when marketing a new location
• In-person events and strategies to engage the community
• Digital tools to identify local patients
• How to use partnerships to promote your business

2023 Marketing Refresh — Top 5 Strategies for Medical Practices in the New Year

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Out with the old, in with the new. As we kick off 2023, now is a great time for medical practices to refresh their marketing campaigns with some of the innovative strategies and trends that are making waves in healthcare today.

How patients find medical services has changed dramatically over the past year—keeping up with these changes means tapping into local advertising channels and adopting strategies to expand your reach onto new online platforms.

From working with local influencers to in-office promotions, these innovative strategies push us to think outside of the box, introducing new avenues for patient engagement that practices can use to grow their online footprint while saving on marketing costs.

In this episode of the DrMarketingTips Show, hosts Jennifer and Corey share five of the top online strategies for 2023, taking a look at how medical practices can integrate them into their marketing toolbox.

Tune in to discover:

• How to market your practice through social media influencers
• Ways to target local audiences with geofencing
• Approaches to data analysis (HL7 Integration)
• How to maximize in-office engagement with video content
• Improvements to online chat functionality

Year-End Reviews: What Works, What Doesn’t, and How You Can Use Last Year’s Marketing Data to Plan Ahead

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The new year is a time for reflection—as medical professionals and healthcare marketers, the end of a cycle is an opportunity for you to take stock of where you are now and use this information to refresh your branding strategy for the coming year.

When it comes to planning, your marketing numbers are an invaluable resource—from tracking lead conversions to measuring patient retention rates, this data will tell you how and why your marketing efforts impacted the growth of your practice over the past year.

As your business evolves, your marketing plan should, too—identifying what worked will allow you to economize your marketing spend on successful strategies, focusing on achievable growth while cutting out unnecessary costs.

However, the numbers don’t always speak for themselves—knowing what to look for and how to interpret the data is key.

In this episode of the DrMarketingTips Show, hosts Jennifer and Corey discuss the value of year-end reviews and how you can use last year’s marketing data to grow your practice by focusing on results-driven strategies.

Tune in to discover:

• Why a year-end review will improve your marketing strategy
• How to analyze last year’s numbers
• What your marketing data says about your business
• How to refresh your marketing campaign
• Innovative branding strategies for 2023

The Future of Video Content and How Practices Can Make the Most of It

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With video accounting for nearly 82% of all online traffic, there’s no question that video content is the most popular form of digital media on the internet. Quick, captivating, and informative, it provides a convenient and cost-effective vehicle for medical professionals to engage patients across demographics.

From answering FAQs to staff introductions, video allows practices to generate quick-and-easy content that appeals directly to the needs of their patients. By providing helpful information up front, your videos put a face to your business and establish your practice as a resource that patients can trust.

Video content is also the gift that keeps on giving. With the rise of Youtube, TikTok, and other media platforms, practices can now edit and recycle their content across multiple websites, cutting costs by extending the advertising mileage of a 2-minute clip.

In this episode of the DrMarketingTips Show, hosts Jennifer and Corey discuss why practices should focus on video marketing while looking at cost-effective strategies to get the most out of your video content.

Exceeding Patient Expectations - How to Improve the Company Culture at Your Practice

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Customer service is at the heart of providing a positive patient experience. For medical professionals, this means fostering a company culture that caters to the needs of patients who expect more than just medical services from your practice.

From online accessibility to in-person interactions with employees, every step of your patient’s journey is an opportunity for you to offer the personalized care that will keep patients coming back to your practice.

However, making sure your practice values translate into positive patient experiences depends on your company culture and how you train employees.

From answering patient questions online to incentivizing employee behaviors, customer service tools and strategies can help providers improve their brand identity by increasing patient engagement.

In this episode of the DrMarketingTips Show, hosts Jennifer and Corey discuss why a customer service mindset is important in the healthcare industry while exploring the strategies providers can use to keep employees and patients engaged.

Tune in to discover:

• What patients expect from medical practices
• How the patient experience shapes your brand reputation
• Strategies to improve the company culture at your practice
• Creating a positive online experience for patients
• How to train employees in customer service

Recession-Spending - Why You Should Consider Increasing Your Marketing Spend When Others Dial Back

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With a potential recession on the way, many medical professionals are looking for ways to cut costs. However, as your competitors dial back their marketing efforts, they leave also behind marketing opportunities that you can leverage to stand out and grow your practice.

In the pay-to-play world of online advertising, less spending means less visibility. As bigger competitors withdraw from the market, digital advertising will drop in price, giving smaller practices the chance to pick up valuable online real estate at a reduced cost.

From online advertising to improving the patient experience at your practice, investing in your marketing campaign may be the key to maintaining growth through uncertain times.

In this episode of the DrMarketingTips Show, hosts Jennifer and Corey look at ways to economize your marketing budget and edge out competitors by identifying opportunities for growth during economic instability.

To hear the other half of this week’s conversation, check out episode 298 of the DrMarketingTips Show to learn strategies for recession-proofing your practice and how to cut costs without impacting your performance.

Tune in to discover:

• Why you should expand your marketing efforts during a recession
• How to turn your competition’s cutbacks into your marketing gains
• Strategies to optimize your marketing dollars
• Why increasing your budget will help retain patients
• How to identify your most effective marketing strategies

Recession-Proofing - How to Cut Costs at Your Medical Practice

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With rising prices and a potential recession, many medical providers are looking for ways to lower operating expenses while still growing their businesses. As a medical professional, you can take this opportunity to review your costs and take stock of what is making money at your practice.

For many providers, their gut response is to cut marketing costs. However, eliminating your marketing budget can put you at a competitive disadvantage in a climate where new patients are harder to acquire

Rather than cutting indiscriminately, completing a thorough audit of your day-to-day costs can help identify unnecessary expenses and give you a sense of how they may influence your revenue and overall growth.

In this episode of the DrMarketingTips Show, hosts Jennifer and Corey discuss strategies to cut costs at your medical practice and economize your ad spending to lower expenses while still growing your practice.

Tune in to discover:

• How to identify unnecessary business expenses
• Cost-cutting strategies for your practice
• Tips for saving money on your marketing budget
• Why marketing during a recession matters
• How to economize your ad dollars

Patient Retention - Why Marketing to Existing Patients Matters to the Growth of Your Practice

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As a medical professional looking to grow your practice, one of your primary goals is to acquire new patients and maintain a steady flow of new business. However, the other side of patient acquisition is patient retention. Once you have a new patient, what can you do to ensure their loyalty to your practice?

As a provider, it’s your job to cater to the needs of your patients and supply them with a reason to continue using your services. That means focusing on the patient experience at your office and going above, and beyond the service, they originally came for.

Patients care about how you engage with them. Whether that means sending birthday well-wishes or offering in-office amenities in your waiting room, you have limitless tools to promote your practice and secure a referral to one of their friends.

In this episode of the DrMarketingTips Show, hosts Jennifer and Corey discuss the importance of patient retention and outline some impactful marketing tools that practices can use to engage existing patients and promote their services from within.

Tune in to discover:

• Why you should be catering to existing patients
• What existing patients expect from their providers
• Ways to improve the patient experience at your practice
• In-Office and digital marketing tools
• How to secure referrals from existing patients
• Cost-effective ways to promote ancillary services

DIY Marketing - Top Things You Can Do Right Now to Market Your Practice

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As a medical provider, you have more control over how patients engage with your practice than you might think. From social media to Google Ads, there are countless marketing avenues that practices can and should be using to their advantage.

In fact, many of these tools you can use on your own and are easily available online - the key is learning how and why you should be using them.

Whether you’re promoting your services on social media or sending email newsletters to new patients, online marketing offers flexible and cost-effective avenues for growth that you and your staff can use to establish an impactful online presence.

In this episode of the DrMarketingTips Show, hosts Jennifer and Corey explore the different tools medical practices can use to market their services while brainstorming creative ways to take advantage of these online platforms.

Tune in to discover:

• How to start marketing your practice online
• Why Google reviews matter
• Cost-effective ways to engage patients
• The best online platforms to grow your practice
• How to reuse and recycle content
• Online analytics and what they can tell you about your practice

Staff Training 101: How to Improve Patient Satisfaction at Your Practice

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Online reviews have changed how patients choose their doctors. Negative interactions with staff members are broadcast in real-time to anyone who looks up your practice and can be the determining factor in someone’s decision to contact you for treatment.

Providing positive patient experiences is more critical than ever for growing your practice. A recent study found that 82% of patients say that the quality of customer service at a healthcare practice is the number one reason they chose to go there for treatment.

What practices can do to meet patient expectations largely rests on staff training and how your team members engage with patients daily.

In this episode of the DrMarketingTips Show, hosts Jennifer and Corey explore how staff training impacts patient satisfaction and what medical practices can learn from the customer service industry.

Understanding TikTok - How Short-form Video Content May Hold the Key to Growing Your Practice

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TikTok has nearly unlimited marketing potential for savvy users as a social media platform. According to Forbes, in 2021 alone, the social media giant saw an increase of 656 million new users globally. With over 1 billion active users, TikTok offers direct access to a growing number of potential patients in your area.

TikTok is not the only answer - short-form video content is increasing in popularity across social media platforms, including Instagram and Facebook. Learning to use these platforms effectively, from patient acquisition to spreading disease awareness, may be the perfect opportunity to market your practice.

Join us for this episode of the DrMarketingTips Show, where hosts Jennifer and Corey discuss the costs and benefits of joining TikTok and how some medical practices harness short-form video content to acquire new patients.

Tune in to discover:

• Why do some medical professionals have reservations about joining TikTok
• The costs of producing short-form content
• What social media platforms you should focus on
• Tips and tricks to reach your target audience
• How to convert views into new patients
• Ways to adapt your short-form content for different platforms

Case Study: How to Uncover Real Digital Ad ROI and Improve Google Listings Overnight

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How do you know if your Google Ads are working?

What changes can you make to your Google Business Profile listings to show up in more search results (and get more patients to the tune of $245,000 with no direct advertising costs)?

We found out in this case study - and we break it all down for you in this episode of the DrMarketingTips Show.

Join us as hosts Jennifer and Corey share how you can determine the real ROI of Google Ads and the free step-by-step process you can take to improve your physician and location Google Business Profile listings to see real results within days.

This episode is a result of an 8-month case study completed for a client wanting to know if Google Ads were really working, and how much revenue they were really creating. What we found was, yes, the ads work; but properly optimized Google My Business listings are extremely effective at capturing organic traffic that converts to new patients at a rate of 11.4% with estimated revenue of $245,000 and no direct advertising costs.

Tune in to discover:

• How to optimize Google Business Profiles to convert more patients with no additional costs
• What you can do to determine true ROI on your digital ad spend right now
• TIps to track the patient journey in a HIPAA compliant way
• The categories that matter most for each of your physician and location Google Business listings

Links:

• Google Business Profiles
• CallRail call tracking software

How an Online Quiz Can Revolutionize Your Approach to Patient Acquisition

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Lead magnets are quickly becoming one of the most effective tools medical practices can use to break through to new patients. From quizzes to ebooks, consumers gravitate towards interactive content that rewards them for engaging with your marketing material.

In fact, 81% of survey takers agreed that interactive content was more likely to grab their attention than static content, according to a recent study by the Content Marketing Institute.

Lead magnets like quizzes provide audiences with valuable knowledge in exchange for their contact information. More than just a tool to grow your client database, this exchange can act as a pre-screening survey that educates potential patients about your services.

In this episode of the DrMarketingTips Show, hosts Jennifer and Corey examine how lead magnets can help medical practices attract patients and increase website conversion rates.

Tune in to discover:

• Why patients gravitate to lead magnets like quizzes, ebooks, and webinars
• Ways that patient education can lead to higher conversion rates
• How to develop lead magnets to target eligible patients
• What lead magnets can teach you about your patient base
• How to reuse your existing content to create effective lead magnets

Why Creating a Podcast Might Work for You (or Your Practice)

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More than ⅓ of Americans listen to podcasts regularly, according to recent data from Buzzsprout.

Starting a podcast allows individual healthcare providers and medical practices to take advantage of this popularity and connect with patients and partners outside the office.

But how do you know if creating a podcast might work for you?

From patient education to attracting new referrals and even growing your brand, podcasting is an effective marketing medium that continues to grow in popularity.

In this episode of the DrMarketingTips Show, hosts Jennifer and Corey take a look at the benefits of podcasting and go over a step-by-step plan to launch a successful podcast.

Tune in to discover:

• The time and resources required to start a podcast
• How podcasting can increase professional referrals and convert new patients
• Ways podcasting can be used to recruit new physicians and employees
• How to use podcasting to develop company culture and onboard new employees
• Tips to expand and promote your podcast

Why Price Transparency Matters Now More Than Ever

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Consumers in any industry notoriously dislike surprises. For many of them, the price they will be required to pay for their goods and services is a key factor when choosing where to buy, and if they are caught off guard by hidden expenses, it’s sure to leave a sour taste in their mouths.

The healthcare sector is not exempt from the expectation that prices will be available for patients to see ahead of their treatment. This is especially true given the Health Plan Price Transparency Act of 2022, which now requires providers and insurers to make files publicly available that disclose in-network and out-of-network rates.

In this episode of the DrMarketingTips Show, hosts Jennifer and Corey discuss this new rule and how price transparency is actually a good thing for private practices because of the platform it provides to communicate clearly to your perfect prospective patient before they even walk through the door: “Here is what we offer, here is how much it will cost, and here is why is costs that.” This level of transparency is not just a rule to follow–it’s also a boon for your practice to stand out from the crowd.

Tune in to hear:

• How to position yourself as the best provider in your area by being transparent, even when you aren’t able to offer the lowest prices
• Why price transparency allows you to be the conversation-driver and set the narrative
• How to mobilize your local networks, from news to social media, and be the first to raise awareness about the need for price transparency in your specialty
• Ways to use this as an opportunity to reach new markets and audiences who may not be questioning how much they have paid for their care in the past

Hospitals Continue to Acquire Practices–Is It Really Something to Fear?

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It can seem as though every few months there is a new wave of private practices being acquired by larger healthcare organizations like hospitals–which can be incredibly daunting for the small independent practice treading water to survive. Where will your referrals come from when a hospital network becomes the one calling the shots? How long will you be able to compete before you are also absorbed by a bigger fish?

The truth is, maybe this shift isn’t necessarily a bad thing for the independent practice. In this episode of the DrMarketingTips Show, hosts Jennifer and Corey weigh the various nuances in the debate of hospital and private equity acquisition.

Tune in to discover:

• How various practices across the country have found success, some by joining larger organizations, and some breaking away from them and returning to the independent sector
• Tips and tricks for protecting yourself from the effects of acquisition around you, such as building a list of your own patient leads rather than relying on referrals from a particular source
• What the future could look like: Will private equity stick around in healthcare for the long term? Is hospital control inevitable? What can practices do now while looking ahead?

Using Real-Time Marketing to Elevate Your Medical Practice

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Do you struggle to figure out what to promote on social media day by day? Are your doctors always asking you to get them on the news? One of the keys to a successful marketing strategy is staying on top of current events and real-time opportunities for your specialty and practice to grab the attention of online audiences.

In this episode of the DrMarketingTips show, hosts Jennifer and Corey share how using real-time marketing can help your practice take advantage of current trends, communicate with patients within seconds, and control the conversation about your practice.

Tune in to discover:

• How one ENT practice garnered over 1 million views on YouTube using real-time marketing
• What Hailey Bieber has to do with a vascular practice and their social media strategy
• The key to making the most out of healthcare observances to create opportunities to promote your medical practice

Tips to Hire (and Keep) The Right Employees at Your Medical Practice

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If you’re reading this, we don’t have to tell you how difficult hiring and retaining employees is in today’s market.

To compete, you now have to market your practice to potential employees, just like you market to potential patients.

In this episode of the DrMarketingTips Show, hosts Jennifer and Corey discuss how marketing and HR converge to ensure that practices make a positive impression online to attract the right talent and encourage them to apply to vacant positions.

Tune in to discover:

• How the employee journey has changed in recent years
• What younger employees are looking for and how to present them with everything your practice has to offer
• Tips and tricks for giving potential employees a glimpse into what a typical day looks like
• How digital onboarding and orientation can help reduce the HR burden
• Methods to set new employees up for success so they stick around

Online Reviews, Patient Decisions, and What it Means for You

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Patients rely on digital resources 2.2x more than provider referrals when choosing a healthcare provider according to Press Ganey’s Consumer Experience Trends in Healthcare 2021 survey.

Today, the modern patient journey is vastly different than it was even a few years ago. In other words, if you want to attract and retain patients you need to ensure your online reviews and directory listings on places like Google My Business are doing a good job at telling the story of your practice.

So, how can you do that?

In this episode of the DrMarketingTips Show, hosts Jennifer and Corey share strategies to manage and improve online reviews for your medical practice and discuss the impact negative reviews can have on your bottom line.

Should Your Practice Get Off Social Media?

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“What worked yesterday doesn’t always work today.” - Elizabeth Gilbert

Social media is always evolving, and sometimes the tried and true strategies from just a year or two ago don’t work anymore on the big social media platforms like Facebook, Instagram, LinkedIn, and TikTok.

To get real engagement on social media today, you need to invest real time - and potentially real dollars. So, that begs the question, is it time to get off social media if you don’t have the resources to do it well?

In this episode of the DrMarketingTips Show, Jennifer and Corey share what they see every day with medical practices as the social media industry continues to shift and offer a few tips to help you continue to create social media content that engages and converts.

Content Creation 101: Producing Content that Drives Appointments

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Content creation for your medical practice can take a lot of forms, so how can you get started and where should you put all this content once you’ve created it?

In this episode of the DrMarketingTips Show, Jennifer and Corey share how to produce content that drives appointments at your medical practice without breaking the bank and offer a few examples of how to amplify the content you already have to attract and retain more patients.

[Part 2] MGMA Virtual Operations Conference: Communications, Marketing, and Community Relations

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[Part 1] MGMA Virtual Operations Conference: Communications, Marketing, and Community Relations

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According to Press Ganey’s 2021 Consumer Experience Trends in Healthcare report, patients rely on digital resources more than twice as much as provider referrals when choosing a healthcare provider today -- meaning you have to connect with patients when and where they’re ready to make a decision about an appointment.

In Part 1 of this two-part podcast series, we share a presentation given by Jennifer Thompson at the MGMA Virtual Operations Conference in which she outlines how to use available data to identify key trends, demographic shifts and other economic factors to help you build an effective marketing plan.

Using Marketing to Attract Employees

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The healthcare industry is not immune to what’s been dubbed, “The Great Resignation.” Just about every practice is feeling the pinch that it’s harder to not only find new talent, but hold on to the employees they have.

The solution? Use your marketing team’s expertise to attract, on-board, and retain employees. The same strategies that build your brand and attract patients can build your at-work culture and attract new talent.

In this week’s special episode of the DrMarketingTips podcast, we share recent webinar from our host and president of Insight Marketing Group Jennifer Thompson where she discussed the marketing principles that can be used, not only when aiming to onboard new patients, but also when looking to recruit the right people for your team.

Building Relationships that Last with Conversational Marketing

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Conversational marketing is a patient-centric approach to marketing that relies on, you guessed it, conversations to drive engagement and, ultimately, conversion. This approach has seen success across other industries, but healthcare has lagged behind; so, is 2022 the year where conversational marketing goes mainstream for healthcare marketers?

In this episode of the DrMarketingTips Podcast, Jennifer and Corey discuss how medical practices can use conversational marketing to build relationships with patients and improve the patient experience while driving return visits and referrals.

Tune in to discover:

• Channels you can use to roll out conversational marketing tactics to patients now
• Why immediacy is key to a successful conversational marketing approach
• Examples of conversational marketing across several subspecialties we work with

This podcast is part of our 2022 Healthcare Marketing Trends and Predictions series.

Using Interactive Content to Earn More Patients and Build Loyalty

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In many cases, the relationship patients have with your practice starts online whether you realize it or not. Using interactive content (like chatbots, quizzes, and calculators) to earn more patients is a crucial way to make your website and digital assets work for you 24/7/365 - and it may be easier than you think to get started.

In this episode of the DrMarketingTips Podcast, Jennifer and Corey share unique ways they’re seeing medical practices use interactive content to earn more patients, build loyalty, and put this element of their direct-to-consumer marketing on autopilot.

How to Use Data to Improve Your Marketing in 2022

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Marketers expect a 40% increase in data sources by next year according to the Salesforce State of Marketing Report. That’s a lot of data, so what exactly are you supposed to do with it all?

Start by listening to this podcast, of course!

In this episode of the DrMarketingTips Podcast, Jennifer and Corey share how they’re using data to inform client budgets, marketing collateral, ROI, and reporting. They also discuss how data will change marketing for healthcare practices in 2022 and beyond.

Tune in to discover:

• Where to start when you’re feeling data overload
• Examples of how data is influencing marketing decisions on a strategic and tactical level
• What the future of data for medical practices looks like in 2022 and beyond

This podcast is part of our 2022 Healthcare Marketing Trends and Predictions series.

Video Tips, Tricks, and Content Ideas for 2022

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By 2022, online videos will make up more than 82% of all consumer internet traffic, a number that is 15 times higher than it was in 2017 according to Cisco.

So, how can you take advantage of this increased video traffic to attract and retain patients?

In this episode of the DrMarketingTips Podcast, Jennifer and Corey discuss video tips, tricks, and content ideas for 2022 your medical practice can use to catapult your marketing to the next level.

Tune in to discover:

• Ideas to use video and what you should have your providers and patients say on camera
• Where you should put your video
• What you should expect to spend
• How you can measure the success of your videos and what this data means

This podcast is part of our 2022 Healthcare Marketing Trends and Predictions series.

2022 Healthcare Marketing Trends and Predictions

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In this episode of the DrMarketingTips Podcast, Jennifer and Corey share their can’t-miss 2022 healthcare marketing trends and predictions.

The trends and predictions discussed, in no particular order, are:

1. Video continues to be THE channel of choice for content
2. Real-time marketing that will set you apart
3. Data becomes even more important
4. Is it time to leave social media? Or, at least change the way you think about it?
5. Interactive content gives you an advantage over the competition
6. Staffing issues will continue to be one of your largest challenges
7. HIPAA compliant conversational marketing will see a major uptick in popularity
8. Hospitals will continue to acquire practices and chip away at your ability to compete
9. Content and your website still drive the most important metrics (appointments)
10. Price transparency will matter more than ever
11. Patient reviews continue to be the new referral marketing

New Google Search Features for Your Practice Include Accepted Insurances and Language

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As of December 2, 2021, you can now list languages and accepted insurances on your respective Google Business profiles.

It’s a big deal (and it might be a lot of work depending on how many listings you have).

This announcement comes one day after Press Ganey released their 2021 Consumer Experience Trends in Healthcare report. The report is full of great insight, including key drivers behind current healthcare consumer behavior and why a five-star experience is more important than ever during a patient’s decision-making process.

In this episode of the DrMarketingTips Podcast, Jennifer and Corey discuss some key takeaways from the 2021 report and share what the recent Google Business profile changes mean for your practice.

Step-by-Step Email Automation Guide Guaranteed to Work

1059 https://www.buzzsprout.com/1386745/9569695-step-by-step-email-automation-guide-guaranteed-to-work.mp3 https://images.podcastrepublic.net/podcast/1026846696hd.jpg 38841484104 Buzzsprout-9569695

We recently launched an email automation series for a plastic surgery client and it did so well we had to devote an episode to it.

Did you know email generates $42 for every $1 spent? That’s an astounding 4,200% ROI, making it one of the most effective marketing options available. What’s more, marketers who use segmented campaigns see up to a 760% increase in revenue according to Hubspot.

In this episode of the DrMarketingTips Podcast, Jennifer and Corey discuss a step-by-step email automation guide guaranteed to increase open rates, clickthrough rates, and conversions simply by providing the right education to the right audience.

Tune in to discover:

• A step-by-step email automation guide (complete with topic ideas)
• More stats on the effectiveness of email campaigns for medical practices
• Recommendations and tips to get started on an email automation sequence without spending a dollar

An Easier Way to Survey Employees and The Importance of Feedback

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Your practice’s responsiveness to employee feedback may lead to higher retention rates, improved productivity, better patient care, and higher employee morale.

Sounds pretty great, right?

Surveying your team will help you set benchmarks for improvement and show your team that you’re taking an active role in their well-being. So, how do you give your employees a voice?

Surveys!

In this episode of the DrMarketingTips Podcast, Jennifer and Corey discuss an easier way to survey employees and the importance of feedback from your staff. Plus, they also share a recent example of what happens when employee engagement goes wrong (we’re calling it Pumpkin-gate). You’ll see.

How to Track Social Media ROI

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Do you know how much ROI your social media is honestly generating?

If you’re like most medical marketers, you’re probably thinking, “Maybe? Sorta?”

Don’t worry, attribution of social media is tricky.

In this episode of the DrMarketingTips Podcast, Jennifer and Corey share a few simple ways to track social media ROI and discuss why you should have, at least, a baseline understanding of why these metrics matter to the big marketing picture.

2022 Planning Considerations: Owning the Message, the Data, and the Media

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In September we attended the 2021 Traffic & Conversion Summit to hear firsthand what some of the leaders in digital marketing are doing to deliver for their clients across all industries. With planning and budget season in full swing, what do you need to be prepared for and what are some key 2022 planning considerations for your medical practice?

In this episode of the DrMarketingTips Podcast, Jennifer and Corey discuss the marketing principles that you need to focus on for 2022 and share the big takeaways from the Traffic & Conversion Summit that apply to marketing your medical practice.

How to Attract and Retain Employees at Your Medical Practice

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In today’s market, attracting and retaining employees is difficult for practices across the country. So, how can you get the right talent in your medical practice? Let’s find out.

In this episode of the DrMarketingTips Podcast, Jennifer and Corey discuss how to attract and retain employees using tried and true marketing tactics. They also share several recent real-world examples of how digital marketing has helped solve staff shortages at several practices across various specialties.

Dangers and Takeaways from the 1-800 Contacts, Warby Parker Lawsuit

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Can you bid on a competitor’s name on the Google Ads platform? Not if your competitor is 1-800 Contacts. The online retailer recently brought a trademark infringement lawsuit against Warby Parker over their use of the term “1-800 Contacts” to trigger paid-search ads on platforms like Google Ads.

In this episode of the DrMarketingTips Podcast, Jennifer and Corey discuss whether what Warby Parker did is common practice and, more importantly, how small practices can be big disruptors in their market.

Deliver Customer Service Like the Ritz Carlton

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Shady Practices You Need to Watch Out For

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Recapping AOA-36: Patient Engagement and the Future of Marketing Your Medical Practice

1466 https://www.buzzsprout.com/1386745/8844541-recapping-aoa-36-patient-engagement-and-the-future-of-marketing-your-medical-practice.mp3 https://images.podcastrepublic.net/podcast/1026846696hd.jpg 25795906031 Buzzsprout-8844541

Hear What Practice Managers Say Their Greatest Marketing Challenge Is

599 https://www.buzzsprout.com/1386745/8844547-hear-what-practice-managers-say-their-greatest-marketing-challenge-is.mp3 https://images.podcastrepublic.net/podcast/1026846696hd.jpg 25795906030 Buzzsprout-8844547

25 Tips to Improve Content and Elevate Your Rank on Google

3095 https://www.buzzsprout.com/1386745/8844560-25-tips-to-improve-content-and-elevate-your-rank-on-google.mp3 https://images.podcastrepublic.net/podcast/1026846696hd.jpg 25795906029 Buzzsprout-8844560

25 Website-Transforming Tips to Grow Your Practice

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5 Tips to Keep Your Website Safe

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Having a proactive plan to keep your medical practice’s website secure can save you a lot of time, money and headache.

In this episode, Jennifer and Corey share 5 tips to keep your website safe from malware and hackers without breaking the bank.

Tune in to discover:

• 5 tips to keep your website safe you can set up in just a few minutes
• Real-world examples of when these tips have been lifesavers
• How these tips can also help you monitor the conversation patients are having about your practice
• Why keeping your site safe will also improve your digital footprint and set your apart from competitors

WWDC 2021: How Apple is Changing Marketing for Medical Practices

854 https://www.buzzsprout.com/1386745/8743492-wwdc-2021-how-apple-is-changing-marketing-for-medical-practices.mp3 https://images.podcastrepublic.net/podcast/1026846696hd.jpg 24454977981 Buzzsprout-8743492

At their annual Worldwide Developer Conference (WWDC), Apple announced several privacy-related changes to their software that will continue changing marketing for medical practices in the foreseeable future.

In this episode of the DrMarketingTips Podcast, Corey and special guest Chad Rouch, Insight Marketing Group’s Digital Marketing Manager, break down what the privacy-focused changes mean for medical practice marketers and provide a quick recap of the event’s most relevant updates for listeners.

Tune in to discover:

• How Apple’s focus on privacy may make tracking email open and click rates more difficult
• What new iOS features will unlock additional marketing opportunities for your practice
• When features like Private Relay and iCloud+ will launch for users

7-Second Test: How to Make Your Homepage Convert

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You’ve got less than 7-seconds to make your homepage convert and turn a visitor into a patient.

How do you do it?

You use the 7-second test we break down in this episode of the DrMarketingTips podcast, of course!

In this episode, Jennifer and Corey share how you can perform an easy 7-second test to collect feedback and access the effectiveness of your medical practice website’s homepage.

Tune in to discover:

• How 7-seconds is all you need to find out if your message connects to potential patients
• Why A/B testing can be a gamechanger for your conversion numbers
• When to reorganize the order of your homepage content

How to Keep Your Facebook Ads Running After Recent Changes

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It finally happened. Apple promised to change the way data sharing works within apps and that means you’ve got some work to do if you want to keep your ads on Facebook and Instagram running for your medical practice.

Apple now requires users to opt-in to data sharing instead of opting-out of it in an effort to protect user privacy. We spoke about this issue at-length in a recent episode, and now we’ve got real world data to break down what happened and how it may be impacting you.

In this episode of the DrMarketingTips Podcast, Corey and Chad Rouch, Insight Marketing Group’s Digital Marketing Manager, dive deep into what you need to do to keep your ads running and provide context so you can report numbers to stakeholders without issue.

Tune in to discover:

• How you can adjust your Facebook ads to ensure they’re still performing
• What the new data sharing policy looks like and how many users are opting in
• Why is this change happening now and what’s next?
• Real world examples from medical practice’s dealing with the fallout a

How to Brand Your Practice Without a Lot of Time or Capital

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In this episode of the DrMarketingTips Podcast, Jennifer and Corey walk you through the key questions that will guide you to a recognizable, scalable, and sustainable brand for your medical practice without a lot of time or capital expenditure.

Tune in to discover:

• The difference between branding and marketing
• Audience considerations to keep in mind when developing a brand
• Examples of good branding and marketing coming together
• The #1 question to answer as you begin your branding efforts

Top 2021 Customer Service Trends

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The Top Ten Things You Should Focus on for 2020 (Part 1 of 3)

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[Live from St. Pete] Case Study: Improving Culture Through Employee Engagement

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The Can’t-Miss New Trend in Medical Office Site Selection

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Fixing a Disconnect Between Marketing and Operations

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What happens when marketing messages, as good-natured as they may be, don’t align with the actual patient experience?

Negative reviews.

Upset patients.

Deflated staff.

The list goes on.

Luckily, fixing a disconnect between marketing and operations may be easier than you think, and the long-term patient experience benefits are substantial.

In this episode of the DrMarketingTips Podcast, Jennifer and Corey discuss strategies to fix a disconnect between marketing and operations - plus share a few real-world examples of what happens when an issue does occur.

Tune in to discover:

• The two best ways to pivot when marketing and operations are on different pages
• Real-world examples of what happens when an issue does occur
• Key takeaways to evaluate your messaging
• The marketing-related headaches you may be creating without realizing it

The Future of Telehealth Visits Reimbursements and Your Marketing Plan

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In this episode of the DrMarketingTips podcast, Keith Landry, host of our sister show, Growing a Successful Orthopedic Practice Podcast, sits down with Congressman Darren Soto, U.S. Representative of Florida’s 9th Congressional District, for a Capitol Hill update on the future of federal regulation of telehealth visits in America.

U.S. Rep. Soto expects Congress to extend an existing emergency waiver which reimburses physicians who offer telehealth visits to Medicare patients. Congressman Soto says federal changes to regulation of telehealth visits could take months or a few years.

Tune in to discover:

• Why there is bipartisan support to extend the Medicare reimbursements waiver
• Congress is considering what parts of the waiver should become permanent
• Lawmakers are analyzing if telehealth visits save money for the Medicare system
• Congress continues to debate if some reimbursement rates will be reduced

About U.S. Representative Darren Soto

U.S. Representative Darren Soto serves Florida’s 9th Congressional District. Congressman Soto is in his 3rd term in Congress, representing residents of Osceola County, and parts of Orange and Polk Counties. He is the first Floridian of Puerto Rican descent to serve in Congress, and he serves on the Energy and Commerce Committee, which has jurisdiction over Medicare administration.

Tips to Start Marketing Your Practice Right Now

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In this episode of the DrMarketingTips Podcast, Corey is joined by Justice Mitchell, chief medical officer (CMO) of a large ophthalmology practice by day and marketing agency owner by night, to share tips to start marketing your practice right now.

Tune in to discover:

• What branding has to do with your medical practice and why it matters more than you think
• Common tips (and common pitfalls) for healthcare marketing at any level
• How you can leverage data you already have to create campaigns that move the needle

The Biggest Facebook Ad Change for 2021

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Shots fired!

Apple is changing the way data sharing works within apps and Facebook is not happy about it. As part of their iOS14 update, Apple will soon require users to opt-in to data sharing instead of opting-out of it in an effort to protect user privacy.

If you ask Apple, they say they’re standing up for their users; but if you ask Facebook they say this move could cripple small businesses and impact how we run ads, measure performance and stifle business growth.

As usual, the real answer is somewhere in the middle.

In this episode of the DrMarketingTips Podcast, Jennifer and Corey break down the biggest potential Facebook ad change for 2021, what Apple has to do with it, and what it means for medical practices of all sizes advertising on Facebook.

Tune in to discover:

• Will Apple’s new data sharing policy significantly limit your marketing efforts?
• What does this shift mean for you and your budget?
• Why is this change happening now and why is Facebook so mad about it?

Resources:

• https://www.theverge.com/2020/12/17/22180102/facebook-new-newspaper-ad-apple-ios-14-privacy-prompt
• https://www.nytimes.com/2020/12/16/technology/facebook-takes-the-gloves-off-in-feud-with-apple.html

Biggest Social Media Trends and Changes for 2021

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• The biggest social media changes for 2021 and what to do about them
• What’s not changing and why doubling down on staff engagement is a win-win
• Tools and takeaways to make creating content a lot easier

Resources:

• https://blog.hootsuite.com/instagram-statistics/
• https://embedsocial.com/blog/instagram-stories-analytics/
• https://www.diyphotography.net/photos-faces-perform-almost-40-better-instagram-study-shows/
• https://canva.com/

How to Evaluate and Update Your Brand

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You may not often think of your medical practice as a brand, but it is! Every member of your team, and every patient interaction creates the perception of your practice – that is your brand.

So, are you more of a Tesla or a Wal-Mart?

…and if you don’t like the answer, what can you do about it?

In this episode of the DrMarketingTips Podcast, Jennifer and Corey walk you through the basic, big picture steps you can take to evaluate and update your brand at your own pace.

Tune in to discover:

• How a brand differentiates you from a competitor in positive and negative ways
• What makes up your brand and what happens if you don’t like it?
• Simple steps you can take to make adjustments to your brand quarter by quarter

Resources:

• https://www.fastcompany.com/90582274/facebook-is-the-worst-brand-of-the-year

2021 Marketing Pivots and Predictions

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As a result of the pandemic, we saw technology play an increased role in just about every level of patient acquisition, scheduling, and communication. Patient expectations continue to evolve, and your marketing efforts must continue to evolve and adapt with them.

In this episode of the DrMarketingTips Podcast, Jennifer and Corey break down big 2021 marketing pivots and predictions impacting your practice.

Tune in to discover:

• Strategies to maximize your telemedicine efforts without creating major changes
• Is QR code adoption in the hospitality industry an indicator for future patient behavior?
• How patients prefer to communicate and schedule appointments
• What the increased marketing and operations partnership means for your day-to-day

Healthcare Marketing Trends for 2021

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What do you need to know to market your doctors in 2021? In this episode, Jennifer and Corey explain the 4 healthcare marketing trends that matter most in 2021 and share how you should adjust your new patient acquisition messaging amid a COVID-sensitive environment.

Tune in to discover:

• The key healthcare marketing trends creating patient growth in 2021
• Why adjusting your marketing to focus on safety will pay off in the short and long-term
• Virtual content ideas that will drive patient appointments and physician referrals
• Ways to boost employee engagement and improve your star-ratings simultaneously

Resources:

• DrMarketingTips Lab

Improving Your Reputation and Digital Footprint During COVID-19

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Reputation management for doctors is essential for ensuring a clean digital footprint online. Using your reputation to attract and retain patients is a key component of any successful marketing strategy. In fact, studies show that star-ratings impact revenue in healthcare.

In this week’s episode of the DrMarketingTips Podcast, Jennifer and Danielle discuss how the pandemic has impacted online reputations and what you can do to adjust to better engage patients, protect yourself from damaging reviews, and make the most out of these difficult times.

Tune in to discover:

• How COVID-19 has changed online reputation management
• What Google has done with all your missing reviews
• How to de-escalate a negative review
• Examples of what’s working with medical practices online right now

How YouTube Will Help Attract More Patients and Improve SEO for Your Medical Practice

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With more than 50% of older adults watching YouTube daily, now is the time to brush off your video marketing strategy and evaluate how your medical practice can use YouTube to attract and retain more patients.

In this week’s episode of the DrMarketingTips podcast, Jennifer sits down with Christiana Ayoung-Chee to discuss exactly what steps medical practices should take to win big on YouTube in 2021.

Tune in to discover:

• The top 3 things every marketer should be doing on YouTube
• How to improve your chances of getting a video to go viral
• Tips for creating great video content without spending money
• Producing videos that answer the questions your patients are asking

Starting a Medical Nonprofit Organization

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Physicians and practice managers can put their values into action, support medical research and training, and offer community service by starting a medical nonprofit organization. Idealism is great, but realism means there are important factors to consider before launching a nonprofit group or foundation.

In this episode, Christy Moss, president of Moss Resource Group, joins guest host Keith Landry, to discuss the tax and business advantages of establishing and continuing to operate a nonprofit group, and why growing a foundation is a marketing marathon.

Moss also offers insider insights on marketing your nonprofit organization to enforce its mission.

Tune in to discover:

• How to use a nonprofit organization to offer more community service
• Your nonprofit group can further research studies
• Advantages of using a nonprofit group to conduct trainings
• Tax and legal factors to establish the nonprofit organization
• Keeping your foundation board members engaged

About Christy Moss

Christy Moss is President and Owner of Moss Resource Group, a company she founded 20 years ago. Moss is a medical practice management consultant who partners with health care organizations to help them achieve profitable growth and efficient operations. Her team implements solutions to create and maintain high performing organizations.

Yelp Has a Racist Button Now and the Changing Landscape of Online Reviews

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Find out what Yelp’s new feature does to warn consumers about businesses who have been accused of racism and what Press Ganey’s purchase of Doctor.com means for your surveys and reviews in this episode of the DrMarketingTips Podcast.

Tune in to discover:

• What being accused of “overtly racist actions” will do to your Yelp profile
• How you can report reviews on Yelp
• Why Press Ganey bought Doctor.com and a majority stake in Binary Fountain
• When you can expect to see new features (or price increases) from Press Ganey

Resources:

• Press Ganey Advances Health Care Consumerism Movement
• New Consumer Alert on Yelp Takes Firm Stance Against Racism

Have You Met HIPAA’s Angry Cousin, TCPA?

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Our employees go through HIPAA training but have you warned them about her angry cousin, TCPA?

In this week’s episode of the DrMarketingTips Podcast, Jennifer sits down with neurosurgeon and attorney, Dr. Jeff Segal to discuss the pitfalls you should avoid when it comes to PHI, HIPAA, and TCPA.

Tune in to discover:

• Mistakes marketers make when it comes to HIPAA and protecting PHI and what you should do to avoid them
• How violations to TCPA could ensnarl you in costly litigation and how to avoid being trapped by plaintiff attorneys
• How to develop healthy online dialogue without breaking any of the rules

About Dr. Segal

Dr. Segal is a board-certified neurosurgeon who trained at Baylor College of Medicine. Dr. Segal also graduated from Concord Law School with highest honors. Dr. Segal is a partner at the Byrd Adatto law firm.

Dr. Segal launched Medical Justice in 2002. Medical Justice is a physician-based organization focused on keeping doctors from being sued for frivolous reasons. Dr. Segal also founded eMerit to help doctors protect and preserve their reputations – particularly online.

Dr. Segal has established himself as one of the country’s leading authorities on medical malpractice and online reputation.

Uncovering the Financial Freedom Formula for Physicians

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Doctors and medical practice managers typically don’t have as much time as they’d like to focus on tax strategies, reducing debt and creating wealth to generate long-term security. So, how can you create financial freedom and spend more time with your family?

In this episode, David Denniston, a chartered financial analyst and author of the book “Freedom Formula for Physicians”, joins guest host Keith Landry, to discuss the best ways for physicians to put (and keep) their financial houses in order.

Denniston discusses his formula to help physicians achieve financial freedom by leaning in on disciplined spending and generating additional revenues outside their medical practices.

Tune in to discover:

• How to put a plan in place for doctors to achieve financial freedom
• Create multiple streams of income outside of medicine
• Offer a defined benefit or cash balance plan to reduce your tax bill
• Live like a medical resident to avoid massive debt

About David Denniston

David Denniston is a chartered financial analyst, tax consultant and author of several books. He focuses his work to help doctors use tax, budgeting and investing strategies to create financial freedom. Denniston’s new book, “Freedom Formula for Physicians”, offers the kind of financial insights and strategies they don’t teach physicians in medical school.

3 Ways You Can Use Patient Testimonials To Drive Appointments

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Q&A For 7.23.14

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COVID and Content: Ways to Pivot, Leverage and Thrive

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When a Negative Patient Review Should Trigger an Attorney Consultation

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How to Start and Continually Improve Google Ads for Medical Practices

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What Changes To Facebook, Instagram Reels, and TikTok Means For Your Practice Marketing

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Facebook Ad Basics for Medical Practices

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How to Educate Patients About COVID-19 Safety Protocols at Your Practice

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How to Improve Practice Management and Maximize a Marketing Budget

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Marketing Advice from Ortho Surgeon & Tech Entrepreneur Dr. Mike Greiwe

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In this week’s episode of the DrMarketingTips podcast, Corey is joined by Mike Greiwe, M.D., an orthopaedic surgeon with OrthoCincy Orthopaedics and Sports Medicine. By day, Dr. Greiwe specializes in shoulder and elbow surgery at offices in Ohio and Kentucky, and by night he’s a tech entrepreneur and founder of the OrthoLive and SpringHealthLive telemedicine platforms.

Join us as Dr. Greiwe shares what’s working to market his orthopaedic practice and how the telemedicine industry has exploded recently. We’ll also touch on long-term implications and growth strategies for telemedicine in all subspecialties.

Dr. Barbara Hales Shares 20+ Years of Medical Marketing Do’s and Don’ts

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How to Connect with Local TV Stations

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Connect with Local Radio Stations

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Marketing Advice from Ortho Surgeon & Tech Entrepreneur Dr. Mike Greiwe

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It’s Time to Revisit Your 2020 Marketing Budget, post-COVID

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Why Some Practices Excel and Some Don’t

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SEO 101 Crash Course

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Follow Dr. Wong’s Advice to Dominate Search Results and Acquire More Patients

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Connect with Community Newspapers to Get Your Message Out

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Managing and Leading Employees Through Stressful Times

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5 Steps for Winning at Voice Search: A Guide for Medical Practices

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What Post-COVID Trends Are Here to Stay and Which Can You Forget About?

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How to Build and Sell Your Medical Practice

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Is Direct Mail Dead?

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How to Increase Your Physician Referrals

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Getting Back to Seeing Patients: What You Need to Know

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Marketing Healthcare in a COVID-19 Environment

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The Doctor Whisperer, Truth Hurts

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5-Steps for Coaching and Calming Your Employees Through Chaotic Times

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How to Get Started on Telemedicine in a Hurry

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Labor Attorney Addresses Your Most Essential Employment and Wage Concerns

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How to Communicate During a Health Scare or Natural Disaster

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How to Avoid Physician Burnout and Shape Your Dream Career

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TikTok and Your Practice: What You Need to Know

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Keys to Making Patients Feel Welcome at Your Practice

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How to Become a PR and Media Powerhouse

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How to Overcome Sales Objections and Drive Profits at Your Practice

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Tax Expert Addresses Your Most Important Concerns

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Why Employee Engagement Is the New Marketing

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The Ethical Concerns around Influencer Marketing

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Top 10 Strategies, Tools and Trends to Grow Your Practice in 2020

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Why LinkedIn May Just Be Your Ace in the Hole

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HIPAA Expert Answers Your Most Pressing Questions

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Insider Insights: What We Learned from One-on-One Patient Interviews with a Large Practice

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How Finding Your Why Can Make or Break Your Practice

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Top 2020 Strategies, Tools and Trends to Grow Your Practice (Part 3 of 3)

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Top 2020 Strategies, Tools and Trends to Grow Your Practice (Part 2 of 3)

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The Top Ten Things You Should Focus on for 2020 (Part 1 of 3)

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[Live from St. Pete] Case Study: Improving Culture Through Employee Engagement

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[Breaking News] Where You Need to Put Your Ad Dollars in 2020 and Beyond

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This Simple Strategy Can Fill Appointment Slots and Leave Your Competition in the Dust

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Hundreds of Practice Admins Agree You Need To Be Doing This to Drive Success

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Is Social Media Marketing Dead?

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The Machines Are Here! Why You Shouldn’t Be Afraid of Artificial Intelligence

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[Behind The Scenes Episode] Online Review Trends, Strategic Planning and Multiple Vendors, Oh My!

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How to Turn Your Employees into Patient Experience Superstars

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How Millennials are Rewriting the Rules on Patient Service

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Understanding the Impact of Online Reviews on Your Practice

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How This Global Shift Could Impact Your Bottom Line

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The Can’t-Miss New Trend in Medical Office Site Selection

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Why You Absolutely Need to Provide Cross-Generation Communication Training to Your Staff

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What to Do if a Hospital Moves Onto Your Doorstep

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How One Skin Therapy Practice Grew Five-Fold by Building an Extensive Referral Network

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Become a Marketing and Social Media Giant Like this Private Fertility Practice

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The #1 Takeaway from the New Google Update

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Is the Investment in Your In-House Marketing Team Leading to Diminishing Returns?

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Engaging your employees can pay huge dividends - literally.

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Deliver Customer Service Like the Ritz Carlton

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Duke Eye Center Did This and It Changed Their Practice

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Current Trends Medical Practice Administrators Need to Do Something About

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25 Ways to Improve the Patient Experience (Part IV)

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Gen Z Will Change Your Medical Practice Forever and Here's How

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25 Ways to Improve the Patient Experience (Part III)

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8 Top Social Media Marketing Tools for Medical Practices

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25 Ways to Improve the Patient Experience (Part II)

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The 5 Most Impactful Trends on Social Media Today

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25 Ways to Improve the Patient Experience (Part I)

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Tired of Marketing Your Practice? Do This Instead

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Avoid 1-Star Reviews By Getting Back to These Basics

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Shady Practices You Need to Watch Out For

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Enhancing Your Communication: How to Be a Boss to Boomers and Millennials

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The Secret to Improving Patient Experience and Boosting Patient Engagement

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What You Need to Know Before Agreeing to Do A Webinar (or Any Other Bright New Idea)

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How to Craft a Simple Strategic Planning Session to Grow Your Practice and Improve Employee Moral

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The Overall Patient Experience and the New Approach to Customer Service

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What Does ADA Website Compliance Mean for Your Practice?

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Top Ten Predictions for Marketing Your Medical Practice in 2019

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Get a Jump Start on Your 2019 Strategic Plan

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Why Video NEEDS to Shape Your 2019 Marketing Strategy

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Open Enrollment Marketing Opportunities for Your Practice Your Competition Doesn’t Know About

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Recapping AOA-36: Patient Engagement and the Future of Marketing Your Medical Practice

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How New Changes to Facebook’s Review and Recommendation Policy Will Impact Your Medical Practice

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Tips to Use Timely Social Media Posts to Drive Engagement and Fill Empty Appointment Slots

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Developing a HIPAA-Compliant Social Media Strategy that Attracts and Retains Patients

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Hear What Practice Managers Say Their Greatest Marketing Challenge Is

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How Will Google’s New “Gated Review” Policy Affect Your Medical Practice?

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The Real Way to Stop Patient Leakage

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25 Tips to Improve Your Social Media Game

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25 Tips to Improve Online Reputation Management

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25 Tips to Improve Content and Elevate Your Rank on Google

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25 Website-Transforming Tips to Grow Your Practice

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10 Tips For Marketing Your New Doctor

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Can’t Miss Tips to Create Website Content Like a Pro

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Lessons from an Assisted-Living Facility Marketing Pro

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3 Simple Ways To Set Your Medical Marketing Goals For 2018

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The 8-Step Patient Value Journey

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Two Ways to Slam Dunk Your Marketing Efforts in 2018

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Old School vs New School Medical Marketing: the Future is Now

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The Next Generation of Digital Medical Marketing 2018

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How SEO Helped an ENT Practice Increase Organic Web Traffic by 300%

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How to Make Online Reviews Work for You and Stay Ahead of the Competition

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How a Well-Timed Facebook Video Earned More Than 60,000 Views in 3 Days for Local Ophthalmologist

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Why Your Medical Practice Needs a Mobile Website Design

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How One PT Clinic Increased Their Social Media Following By 1,100%

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If You Want More Qualified Patients, Then It’s Time to Discuss Marketing Funnels

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The Fastest Way to Grow Your Practice is…Slowing Down?

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What Every Practice Manager Should Know About Instagram and Snapchat

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What’s Your Story? Learn to Tell It and Watch Your Appointments and Practice Loyalty Soar.

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Social Customer Experience and the Big Reason it Matters to Your Practice

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Here’s Why LinkedIn Matters to Your Medical Practice

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The SEO Secrets of Pinterest and Why It’s Better Than Facebook

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Social Customer Service Now Vital to Sustaining and Growing Your Medical Practice

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How to Boost Attendance at Your Practice’s Next Marketing Event or Seminar

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The Difference Between Image File Types for Design

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Should Your Practice Have a Newsletter?

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How a Bad Mobile Website Can Hurt Your Clinic and Your Reputation

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6 Reasons Medical Practices are Afraid of SEO But Shouldn’t Be

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6 Ways to Update Your LinkedIn Profile to Benefit You and Your Practice

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Taking Advantage of Local Search Results

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Facebook Business Manager Can Change the Way You Use Social Media

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How the Facebook Algorithm Changes Your Practice’s Social Media Efforts

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Easy Marketing Ideas for Medical Practices During the Holidays

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How to Turn Your Employees Into Marketing Machines

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How AMP Can Help Transform Your Practice Website and Boost Potential Patient Traffic

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3 Ways Content Marketing Can Help Fill Your Empty Appointment Slots

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No. 1 Thing You Need to Do to Get Your Practice Started on Social Media

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Proven Steps to Build Authority, Trust and Loyalty with Patients without Spending a Ton of Money

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About Last Week...Quick Q&As from Marketers at Medical Practices

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The Secrets Every Practice HR Department Needs to Keep Employees Engaged

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How to Brand Your Practice During Your Coffee Break and Fill Empty Appointment Slots

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Open a New Medical Office Location in 5 Easy Steps

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Does Content Marketing Matter to Medical Practices?

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What Do Patients Check Most on Your Website?

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5 Simple Things You Can Do to Blow Patients Away

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The Importance Of Quality Printed Material For Your Medical Practice

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The Importance of Quality Printed Material for Your Medical Practice

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The Secret to Managing Outside Teams

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Easy Ways to Turn Negative Patient Interactions Into Positives

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10 Yelp Problems Your Medical Practice Will Have to Overcome and How to Fix Them

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Your 5-Step Immediate Crisis Management Plan

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Taking Advantage of Big Healthgrades Changes

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The Sooner You Engage Your Employees The Better

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10 Super Easy Ways to Put Use Patient-First Marketing Starting Tomorrow

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Zika and the News: A Discussion on Earning Free Media

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Increase Physician Referrals With These Proven Marketing Tactics

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Discover How One Practice Achieved a 1200% Increase in Appointment Requests in One Year

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How You Can Advertise to Patients Like Amazon (and spend way less)

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The Secret to Immediately Differentiating Your Practice From Your Competitors

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Does Your Medical Practice Need An App?

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How Patient Stories Drive Appointments

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3 Easy Ways To Increase Patient Retention

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3 Ways To Increase Patient Retention

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3 Tips for Excellent Patient Service Within 3 Minutes of Patients Walking In Your Door

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10 Tips For Marketing Your New Doctor

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3 Tips For Excellent Patient Service Within 3 Minutes Of Patients Walking In Your Door

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5 Reasons to Advertise on Facebook

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Why YouTube Matters For Your Practice

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The Secret to Turning Leads Into Patients

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Easy Ways to Find the Right Talent for Your Office

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How to Find Your Perfect Patient and What to Say to Them

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Website 101: Convert More Patients Without Doing More Work

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13 Technology Tools to Make Marketing Your Medical Practice Easier

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The Big (Easy) Secret to Targeting the Right Patient

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How to Determine the Perfect Marketing Budget for Your Practice

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How Focusing on ROI Can Lead to Bigger Things

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Easy Ways to Find the Right Talent for Your Office

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Why Inbound Marketing is the Next Big Thing for Your Practice

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The Pros And Cons Of Paying For Social Media Reach

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Top 5 Tips To Manage Your Online Reputation

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Branding Your Medical Practice During The Lunch Hour

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How Focusing on ROI Can Lead to Bigger Things

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How to Provide Return on Investment (ROI)

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Recapping 3 Big Medical Marketing Trends Of 2014

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The 4 Things Patients Use Most On Your Website

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Tips For Posting Your Holiday Hours

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Tips To Encourage Patient Portal Adoption Without Creating A Lot Of Work

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Why Content Matters And How To Use It Effectively

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Customer Service Has Gone Social: What You Need to Know

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Easy Ways To Use Video To Grow Your Medical Practice

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Engage Your Employees With These Tips, Strategies And Case Studies

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Getting The Most Out Of Your Holiday Referral Marketing

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How To Boost Referral Marketing And Give The Right Holiday Gift To Referral Partners

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How To Improve Customer Service Without Creating A Ton Of Work

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How To Improve Referral Marketing Efforts Overnight

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How To Purchase And Create Effective Radio Ads

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No. 1 Thing You Need To Do To Get Started On Social Media

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Online Reputation Management: Can You Sue For A Bad Review?

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Online Reputation Management: Trends, Pitfalls And Advice

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Pros And Cons Of Online Review Management Websites

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Q&A Are Events Really Worth It?

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‘Mobilegeddon’ Could Be Bad News For Your Medical Practice Website

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5 Must - Dos Before Opening A New Medical Office Location

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6 Things Your Practice Website Must Have

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How to Determine the Perfect Marketing Budget for Your Practice

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How to Determine the Perfect Marketing Budget for Your Practice

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Easy Ways To Establish Employee Rewards And Recognition Ideas

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How To Improve Patient Satisfaction Scores By Engaging Employees

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Why Your Doctor Wont Friend You on Social Media

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Why Your Doctor Won't Friend You on Social Media

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Digital Self Scheduling

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Patients are Not Customers...or Are They?

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Lessons from a Home Care Business Owner

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Why You Need a Brand Standards Guide

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How to Market a One Doctor Practice

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The Value of Having Relationships with Healthgrades and Vitals

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The Benefits of Partnering with Vendors

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Marketing Success Stories with Dr. Baldasare

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What Ashley Madison Can Teach You About Reputation and HR

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Boring to Soaring: Creating Social Media That Works

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Overcoming Common Marketing Challenges

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Understanding the Role Between Happy Employees and Patient Satisfaction

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Marketing a Large Orthopaedic Practice

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Generating Referrals on a Shoestring Budget

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The Importance of Hospital Partnerships

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Expert Advice on Getting Media Attention

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How One Doctor Manages His Reputation Online

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Easy Ways to Improve Physician Referral Relationships

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Do Changes at Yelp Mean Headaches for Doctors?

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Digital Self Scheduling

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Patients Are Not Customers... Or Are They?

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Lessons From a Home Care Business Owner

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Why You Need a Brand Standards Guide

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How to Market a One Doctor Practice

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The Benefits of Partnering with Vendors

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The Value of Having a Relationship with Healthgrades and Vitals

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Marketing Success Stories with Dr. Baldasare

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What Ashley Madison Can Teach Us About Reputation and HR

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Boring to Soaring: Creating Social Media That Works

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Do Changes at Yelp Mean Headaches for Doctors?

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Understanding the Role Between Happy Employees and Patient Satisfaction

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How One Doctor Manages His Reputation Online

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Expert Advice on Getting More Media Attention

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The Importance of Hospital Partnerships

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Generating Referrals on a Shoestring Budget

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Marketing a Large Orthopaedic Practice

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Overcoming Common Marketing Challenges

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Easy Ways to Improve Physician Referral Relationships

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